flog

flog
(flogged, flogging)
[with obj.]
  1. beat (someone) with a whip or stick to punish or torture them
    鞭打，棒打
    the executioner flogged the woman.
    刽子手鞭打那女人。
    [as noun flogging]public floggings.
    在公众前鞭笞。
    ■(informal)promote or talk about (something) repetitively or at excessive length
    (非正式)大力宣传；反复谈论
    rather than flogging one idea to death, they should be a light-hearted pop group.
    他们不应该就一种想法死命渲染，而应成为一支轻松愉快的流行乐组合。
  2. (Brit. informal)sell or offer for sale
    (英，非正式)卖，出售
    he made a fortune flogging beads to hippies.
    他靠卖珠子给嬉皮士们发了财。
  3. [no obj., with adverbial of direction](Brit. informal)make one's way with strenuous effort
    (英，非正式)费力地前行
    I was pleasantly warm flogging up to the bottom of the crag.
    我费力地爬到峭壁下，感觉暖洋洋的。
noun
  1. [in sing.](Brit. informal)an arduous climb or struggle
    (英，非正式)费劲的爬（或挣扎）
    a long flog up the mountainside.
    长时间吃力的爬山。
常用词组
flog a dead horse
  1. waste energy on a lost cause or unalterable situation
    作无用功，徒劳无益
语源
  1. late 17th cent. (originally slang): perhaps imitative, or from Latin flagellare 'to whip', from flagellum 'whip'
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