[mass noun]goods to be bought and sold 商品,货物 shops which offered an astonishing range of merchandise. 商品种类繁多的商店。 ■products used to promote a particular film, pop group, etc., or linked to a particular fictional character; merchandising (用于宣传电影、流行乐队等,或与小说人物相关的)广告产品;促销物品
verb
(亦作 -ize)[with obj.]promote the sale of (goods), especially by their presentation in retail outlets 推销,促销 a new breakfast food can easily be merchandised. 早点新品种容易推销。 ■advertise or publicize (an idea or person) 宣扬;宣传(思想,人) they are merchandising ‘niceness’ to children. 他们在向小孩宣扬“好品行”。 ■(archaic)trade or traffic in (something), especially inappropriately (古)(尤指不正当地)买卖,交易 ■[no obj.](archaic)engage in the business of a merchant (古)从商
派生 merchandisable adjective merchandiser noun 语源
late Middle English: from Old French marchandise, from marchand 'merchant'