microsegment

microsegment

1. Many of these are small campaigns testing the impact of a promotion on a specific microsegment;

其中许多活动是测试一种促销方案对某一特定微观客户群的影响力；

2. Promotions generating revenue growth significantly higher than that of a control group within the same microsegment were offered to the entire segment (Exhibit 2).

如果一个促销方案所创造的收入增长显著高于同一微观客户群内的对照组，则将其推向整个客户群（图2）。