a short and striking or memorable phrase used in advertising (广告)中心语句,广告口号 ■a motto associated with a political party or movement or other group (与政党、运动或团体有关的)标语;口号 ■(historical)a Scottish Highland war cry (史)苏格兰高地的战斗呐喊
语源
early 16th cent.: from Scottish Gaelic sluagh-ghairm, from sluagh 'army' + gairm 'shout'